Soi Nimman — Inaugural Launch
Bitcoin Starter's first field campaign. BrandForce's first live use. Everyone in this app is helping write v2 by walking v1.
FIRST
Field campaign
First time we put boots on Soi Nimman with a real script, real cards, real onboarding flow.
FIRST
BrandForce live
First time the ops platform you're using is being battle-tested by real promoters in real conversations.
ALWAYS
Continuous improvement
Every conversation, objection and onboarding feeds v2. Your feedback isn't optional — it's the product.
A complete on-ramp for people and merchants who have never touched Bitcoin. Start → Transact → Earn. One physical card. Three steps. Zero jargon.
FOR PEOPLE
A wallet they actually use. Spend, save, send to family — without a bank in the middle.
FOR MERCHANTS
Accept Bitcoin in seconds. No card-reader, no chargebacks, no 3-day settlement.
FOR THE STREET
Physical card with a QR. Scan it, you're onboarded. That's the entire pitch.
The ops cockpit behind the campaign. You'll live in this app for the next 30 days. Bitcoin Starter is the brand on the card — BrandForce is the team behind the card.
Onboard
Log every conversation
Content
Asset + caption pipeline
Playbook
Scripts on your phone
Reports
Daily KPI snapshot
PROMOTERS
Walk in pairs of 2.
Hand out cards on Soi Nimman. Close merchants. Onboard pedestrians. You are the face of the brand on the street.
DIGITAL MEDIA
Fuel the field.
Produce daily reels, photos and merchant testimonials from what promoters report. Keep the BrandForce content pipeline full.
MARKETING AGENCY
Steer the ship.
Coordinate scheduling, review daily reports, adjust scripts and zones based on what's actually working.
Walk
Pair runs the script on Soi Nimman.
Log
Every objection, every win in BrandForce.
Review
Agency + brand read the dashboard nightly.
Refine
Script, zones, content — rewritten weekly.
If something on the script doesn't work — tell us the same shift. Don't wait for the Friday retro.